We have all seen a business advertising their awful firstname.lastname@example.org email address…
I bet you thought it looks really unprofessional? Well, you’re not the only one.
In this article, you are going to go discover the TOP 6 reasons why YOU absolutely need a professional email address for your business.
Before we dive right in, here is a taster, as to WHY this article is super important for you and your business.
In a recent survey by Verisign: “65 percent of consumers believe a company-branded email is more credible than a business using a free email account.”
Why is using a free email account so bad for my business?
Businesses today have access to multiple channels that they can use to reach their potential and existing customers.
Not only do businesses have access… consumers demand you manage each channel, right?
Traditionally, businesses relied solely on offline communication channels such as letters, and face to face appointments to reach their customers.
However… with the advancement in technology, businesses are now turning to online and interactive methods such as SMS, phone calls, live chat, and, you guessed it… emails!
Developing a strategy for communication for your business is not easy, and therefore, you need to pay particular attention to how you use methods of communication to conduct business.
Using free email providers like Gmail, Hotmail, AOL, and Yahoo are not healthy for your business. The negative effects of free emails for your business are increasing day by day.
Here are the top 6 reasons, your business needs a professional email address today:
1. You look unprofessional & you lose business
Your email address could well be the first thing that people use to judge your business.
Although free email addresses will technically work, using them for your business will make you look outdated and unprofessional.
When most people see an email account that is from a free email provider such as Yahoo, Hotmail, and Gmail, they think that you are reluctant to INVEST money in your business
Fair assumption, right?
If you are not investing in your business, why would a prospective customer want to invest in your business either?
you are The business name and perception is very important for your day to day interactions with your customers. As a matter of fact, many companies block Hotmail, AOL, Gmail and other email accounts from free email providers for Spam issues. This means that many companies that you may have considered working with may turn down your offer due to the use of emails from free email providers.
Having your own domain email for your business will make it look like a serious business. It will help market the brand name of your business every time you send emails to your suppliers, retailers and end users for your product. In most cases, when you link to your customers using free email providers, the customers may not be able to reach you again. This means that you will be losing a huge number of potential customers. If you use your own domain email, customers can be able to search for your brand name using search engines such as Google. If you have a business that you want to sell the name and dominate the product market, you can ask your ISP to set up your email address within your domain and you are good to go.
2. Free email accounts are prone to hackers.
Hacking into a Gmail, Hotmail, Yahoo or AOL account has become easier and faster than you may expect. Hacks of free email accounts are being worryingly common in the recent years and hence you cannot be 100% sure that your business email account won’t be hacked at one point in time. It is known that Hotmail lets down its over 350 million users’ when it comes to security issues. These free email providers will not give you an easy way to tell when a third party accesses your account and hence this is one of the existing difference between them and the paid email providers. Research shows that over 16% of people have their social networking profiles broken into and 10% have had their money was stolen or a loan taken out in their name. Hackers can as well use your email account to send Spam and even possibly adult content to your list of contacts which could include your clients, vendors, business partners or even your customers.
Many free email providers may take actions to address the situations but most probably too late to protect you from harmful hackers. With all these drawbacks, I don’t think using free email accounts which are not fully protected from hacking is a good idea for your business. The only way to know that your accounts are safe is by the use of a two-step authentication which means that each time you log in to your account, you are asked to enter a One Time Pin (OTP) or a code sent to your phone via text.
3. Most of these free email providers have no technical support.
There are times when there is a technical problem with your email account and may be required to make a call or text the technical support. It is unfortunate that most of the free email providers have no technical support or if it is there, there are a lot of downtimes and delays when reaching them. In running a business communication, time to reach your suppliers and customers is vital. You don’t have to wait until your email problems are rectified automatically or wait for Google to reply your messages. You should get a host who provides a 24/7 customer support as well as a phone support so that you can get the help you need fast enough.
4. You don’t have any control over the free email accounts.
The fact is you don’t own the domain, so you don’t have any control over its delivery policies. This means that free email domains have policies in place that can cause delivery issues. These are meant to prevent email scams, but they can still cause the problem for your business. Sometimes messages sent that failed the DMARC test check will be rejected and returned to the user. This policy is important but at the same time, it can affect the delivery of legitimate marketing content sent through bulk email services. Hence, you should weigh your situations and decide whether you want a free or a paid email address for your business.
5. Your emails can look like spam.
Approximately 69% of email receivers decide whether they will report an email as Spam or junk based on the sender’s email and the subject line. Spam is not only annoying but also dangerous to consumers and so you should avoid them like war. You may find yourself often fighting the frustration of having your business emails getting classified as Spam if you are using free email providers for business emails. In fact, people say that 80-90% of all emails on the Internet is Spam. To eliminate this problem, people and business are creating filters or buying a company service that filter emails and receive only content that they deem relevant to them. This means that you have to use relevant email providers to avoid the frustration of the emails you send to your customers and other businesses being filtered and labelled as Spam. So, whether or not your email is legitimate, if an email Spam program is aggressive depends on the type of the email providers you are using for your email. To reduce the tiresome time of sending your customers and suppliers, partners or vendors a personal email requesting that they white-list your domain so that your business emails don’t get filtered as Spam, you might want to consider a paid service or use a large specified email host.
6. Your domain name is even more important than the emails.
Using a free email service makes you appear as though you don’t have credibility and so people may wonder if your business will thrive for a long time. Credibility is one of those things that you cannot run a business without. Your partners in business, your customers and retailers need to trust that you will always work with their best interests in mind. The potential investors to need to know that the business they are investing their hard-earned money will be around and will be a successful venture for them. This means that you need to have a legitimate email address for your business that will help them feel comfortable with the business. Having a free email address can make people think that you are a spendthrift and hence you cannot invest heavily on the quality of your products and services. This, of course, spreads to the perception that your products and/or services are of inferior quality.
You cannot force people to receive your business emails or control how they perceive when an email is being labelled as a junk email. However, am sure you can ensure your emails are not filtered as Spam and hence they may read it later. I am hopeful that the information I have provided will make you think twice about adopting a free or a paid email provider for your business. Spend enough time and resources building your business name and the returns thereafter will be appealing. I don’t think there is anybody who wants to spend their money on a product that they perceive may be of low quality. So, consumer perception matters just like your profitability.